Partnership Opportunities
Lobby Networking Lounge
2 AVAILABLE — Create a branded gathering place in a high-traffic public area where conversations happen organically throughout the day. This lounge invites attendees to pause, connect, and recharge, positioning your brand as a facilitator of connection. It offers sustained visibility beyond the exhibit hall in a relaxed, welcoming environment. Placed in open, high-traffic areas of the prefunction space, with your branding on the adjacent windows and the tables inside the grouping.
5-Minute General Session Presentation
2 AVAILABLE
This is your chance to promote your company’s products or services to every conference attendee. You will have center stage for 5 minutes during our opening or closing general session. Your presentation may include any form of media (PowerPoint, videos, or just you).
20x20 Island Booth Upgrade
3 AVAILABLE
Command attention from every angle with a stand-alone 20x20 island booth in a premium Solutions Center location.
Open sightlines and uninterrupted access create a natural gathering point, giving your brand unmatched visibility and drawing attendees in from across the floor. Includes four tables with 8 chairs (choice of 6-foot standard, 30-inch round or 40-inch highball tables). Other furniture is offered at TUG's discounted rates.
Upgrade your booth size
Platinum Partners may upgrade their booth to 10’ x 30’ Booth. Gold Partners can upgrade to 10' x 20'. (2 Platinum and 6 Gold upgrades available.)
Secure a spacious booth positioned in a high-traffic area of the Solutions Center. This placement increases visibility and supports longer, more meaningful interactions with attendees. Ideal for partners focused on engagement and presence. The 10' x 30' upgrade includes 15-amp service and an additional table and chairs.
Headshot Lounge
Align your brand with one of the most popular and valued attendee experiences at the conference. The Headshot Lounge provides professional headshots supported by hair and makeup services, giving attendees a polished, career-ready takeaway they’ll use long after the event.
Your branding will be prominently integrated throughout the lounge, including signage within the space and recognition on the lounge identifier, ensuring strong visibility as attendees move through the experience. This sponsorship connects your brand to confidence, professionalism, and personal investment—creating positive, lasting association with every headshot captured.
Logo on Conference Bags
ONLY 1 AVAILABLE
Ensure your brand travels with attendees throughout the event and beyond. This placement delivers repeated, mobile exposure and long-term visibility.
This year's backpack:
Saving the ocean one bag at a time! The Repreve® Ocean Everyday 15'' Computer Backpack is made from recycled ocean plastic. This backpack features a zippered front pocket, a zippered main compartment with laptop sleeve and padded, adjustable shoulder straps. Through a partnership with 1% For The Planet, one percent of sales of all EcoSmart® products are donated to environmental nonprofits.
Logo on Conference Journal-Style Notebooks
ONLY 1 AVAILABLE
Position your brand alongside learning, ideas, and note-taking. Notebooks offer repeated use during sessions and after the conference concludes.
Logo on Hotel Key Cards
ONLY 1 AVAILABLE
Reach attendees from check-in to check-out with branding on an item they use daily. This placement delivers strong recall in a personal context.
Logo on Name Badges
ONLY 1 AVAILABLE
Gain constant exposure in every conversation and interaction. This is one of the highest-frequency branding opportunities available.
Private Event Space at the Penultimate Night Reception
ONLY 1 AVAILABLE
Host your own exclusive experience within TUG's biggest night of the conference. This private space in the Voodoo Lounge at the iconic House of Blues in downtown San Diego is yours to shape: a speakeasy with handcrafted signature cocktails, a VIP customer lounge, live music or entertainment, a tasting experience, or another format you design with our team.
Hand out branded invitations at your booth to build anticipation and bring traffic to your booth. Then welcome guests into a memorable setting that keeps your brand at the center of the evening's conversations.
Sponsor the Poker Tournament at the Penultimate Night Reception
ONLY 1 AVAILABLE
The TUG poker tournament is always a sell-out! Sponsor this year's tournament at the Penultimate Night Reception with branded playing cards, poker chips, and your likeness on the play money. Add to the fun by providing prizes for the winners.
Illuminated 8'x8' branding in public area
12 AVAILABLE
The 8’ x 8’ Graphic Fabric Illuminated Frame delivers high-impact visibility in one of the conference’s busiest areas. Brilliant internal lighting brings your brand to life, ensuring crisp, vibrant graphics that stand out day and night. Positioned for maximum foot traffic, this premium display acts as a visual anchor—drawing attendees in, reinforcing brand recognition, and keeping your message front and center throughout the event. Ideal for partners who want to command attention without saying a word.
Portable Charging Units
1 AVAILABLE
Keep attendees connected and moving throughout the conference with portable charging units available for mobile devices. This option places your brand alongside convenience and reliability, offering a practical solution attendees value throughout the day. With repeated use and high visibility, your brand becomes part of the attendee experience wherever they go.
Your Signature Drink at Happy Hour
2 AVAILABLE
Create a branded moment during one of the most social parts of the conference. A signature drink keeps your brand present in a relaxed, high-energy environment. Memorable and highly shareable.
Daily Refreshment Breaks
2 AVAILABLE
Align your brand with moments of refreshment and connection. Break sponsorship places your organization where attendees naturally gather and reset. Subtle, consistent visibility throughout the day. Includes the AM and PM breaks on any one day.
One-Hour Video Team with Edits
3 AVAILABLE
Capture on-site interviews, testimonials, or moments with award-winning professional production support. The edited content provides lasting value for marketing, sales, and social use. This is an investment that lives well beyond the event.
Featured Article in Daily Newsletter
2 AVAILABLE
Professionally written by our staff writer, you'll share insights, perspectives, or announcements with him in an interview, and he will provide a polished piece for our trusted daily communication.
This placement positions your brand as a contributor to the event dialogue, not just an advertiser. Ideal for reinforcing thought leadership.
Attendee Wi-Fi Landing Page
ONLY 1 AVAILABLE
Be the first brand attendees see when they connect to Wi-Fi—often multiple times per day. This simple, effective placement delivers strong visibility with minimal lift. One of the most efficient ways to stay top of mind.
60-Second Promotional Video During General Session
4 AVAILABLE
Share your story through your video played during a General Session when attention is at its peak. This placement allows you to convey your message at scale in a controlled, high-impact format. Ideal for reinforcing brand narrative and positioning.
Sponsor the Conference App
ONLY 1 AVAILABLE
Put your brand inside the primary tool attendees rely on throughout the event. From schedules to updates, your presence is seamlessly integrated into how attendees navigate the conference. This sponsorship delivers consistent, high-frequency exposure.
Pre-Conference Customer Training Session
4 AVAILABLE
Give your customers a deep dive into your product or solution in a private classroom on the afternoon before the conference opens. Two-, three-, or four-hour pre-conference workshops take place on Sunday, April 25, from 1:00 to 5:00 pm. Focus on implementation, advanced functionality, or any topic you choose. We provide the classroom with AV and internet and list your session on the conference agenda.
Booth Activity with Food or Beverage
Use hospitality to draw attendees into your space. Food and beverages create natural entry points for conversation. All food and drink must be sourced through our Culinary Concierge, Tracy Stuckrath. The $2,095 fee covers the activation opportunity only; food and beverage costs are billed separately. Each activation is exclusive (only one of each type will be approved), and larger activations may require a 10x20 booth.
Available as an add-on for Platinum, Gold, and Silver partners for $2,095.
Additional Exhibitor / Full Conference Badges
$2,095 EA. AS AN ADD-ON
Expand your team's on-site presence and coverage. More badges mean more conversations and connections. Each Exhibitor / Full Conference Badge gives full access to the Solutions Center, General Sessions, meals, and receptions, plus limited access to breakout sessions.
Intermission Ads on 3 Days
15 AVAILABLE
Reinforce your brand during session transitions when attention resets. Your animated or still slide will loop with other ads on all breakout room projection screens (10 seconds each) across three days. Repetition across days strengthens recognition.
Half-Page Newsletter Ad
3 AVAILABLE
Your ad in a Daily Newsletter with premier placement on the back of the front page. Ideal for announcements, invitations, or brand reinforcement.
Know Before You Go Email
ONLY 1 AVAILABLE
Your blurb anchors TUG’s most-opened email, putting your message in front of attendees before they arrive.
This trusted pre-event communication builds early awareness and sets the stage for stronger engagement on-site.
Available as an add-on for Platinum, Gold, and Silver partners for $2,095.
Two 30-Minute Demo Sessions in Breakout Room
20 AVAILABLE — Offer attendees a deeper look at your solution in a focused, distraction-free environment. These sessions encourage meaningful exploration and qualified follow-up conversations. Designed for substance and clarity.
Available as an add-on for Platinum, Gold, and Silver partners for $2,095.
One 30- or 45-Minute Case Study Breakout Session
6 AVAILABLE
Demonstrate credibility by sharing real-world results in a structured, educational format. This session allows for depth, storytelling, and interaction focused on outcomes rather than promotion. Ideal for partners building trust and authority.
Available as an add-on for Platinum, Gold, and Silver partners for $2,095.
Two 15-Minute "Spark" Presentations in the Solutions Center Theater
12 AVAILABLE — Deliver concise, engaging presentations that introduce ideas and spark curiosity. These short 15-minute sessions drive traffic to the Solutions Center, offer additional content for attendees, and increase exposure for our partners. Perfect for highlighting innovation or new offerings.
As an add-on option: $1,349
One 30-Minute Demo Session in Breakout Room
10 AVAILABLE
Provide a clear, structured overview of your solution in a dedicated session.
This format balances depth with accessibility, making it easy for attendees to engage and ask questions.
As an add-on option: $1,349
Your Content Conference Bag Insert or Seat Drop
We'll place your materials directly into attendees’ hands with your choice of a seat drop for the general session or a bag insert into every attendee's conference bag.
For bag inserts, collateral must be in our hands by a deadline to be announced.
As an add-on option: $1,349
Newsletter Ad (300x300, inside page)
4 AVAILABLE
Secure placement in our widely read daily conference communication. Ideal for announcements, invitations, or brand reinforcement.
Available as add-ons for $1,349 ea.
Host a TUG Connects 365 Webinar
36 AVAILABLE
Extend your presence beyond the conference by hosting a post-event webinar. This opportunity supports ongoing engagement and continued visibility within the community. It turns conference momentum into a year-round connection.
As an add-on option: $1,349 ea. A second webinar can be added (6 available).
Featured Digital Banner Ad on the TUG HUB
Extend your reach into the broader community year-round.
Your ad is featured on the TUG HUB Dashboard or All-Members page for one month, including your logo with a link and a 25-word marketing blurb.
Available as an add-on option for $1,349/month
Digital Monitor Ad
Display your brand across large digital screens throughout the venue. Provides consistent, visual reinforcement throughout the conference.
Available as an add-on for $1,349 ea.
Booth activity without food or beverage
Engage attendees through interactive experiences such as games or entertainment. These activities drive curiosity and dwell time.
Host a contest, game, chair massage, caricature artist, or other attraction that doesn't include food and beverage. All activities must be confined to your booth space, and each activation is exclusive. (Note: The cost of the activity itself is not included in this option.)
Available as an add-on option for $1,349
A Few of Our Favorite Partners Email Push
Be featured in a curated communication highlighting select partners: your logo with a link and a 50-word marketing blurb in one of TUG's quarterly Favorite Partners email blasts. Reinforces credibility and trust.
Available as an add-on for $1,349 ea.
Your Content in a Conference Email Push
4 AVAILABLE
Deliver a targeted message directly to attendee inboxes in one of four pre-event email blasts. Your 100-word message, along with your logo or other artwork, is included in an email promoting the conference. Ideal for driving action or reinforcing your presence.
Available as an add-on for $1,349 ea.
Push Notices through the Conference App
10 AVAILABLE
Reach every attendee's phone instantly. Send branded push notifications through the official TUG conference app, delivered straight to attendees during the event. Use them to drive traffic to your booth, announce prize giveaways, promote sessions you're hosting, or share special offers. A push notice gets seen within minutes, not buried in an inbox.
Available as an add-on for $1,349 ea.
Our Enhanced Booth Package for all Partnership Levels Includes:
- BOOTH SPACE: Minimum 10’ x 10’ booth* with one 6’ skirted table and two chairs, a wastebasket, wireless internet access, and 5-amp electrical service. (10x20 with 10-amp service for Platinum partners.)
PLUS:
- A 2027 company-wide
TUG MEMBERSHIP. This includes access to the members-only portal and discussion groups for anyone from your company who wants to participate.
- ONE (1) EXHIBITOR BADGE giving full access to the Solutions Center, General Sessions, Meals and Receptions, and limited access to Breakout Sessions. (Additional badges are available as either options or for purchase)
- Partnership
RECOGNITION in the conference program, on the TUG Connects website, and during the opening General Session.
- Premium
WIFI INTERNET CONNECTION
- $1,000,000 Vendor liability insurance policy to cover your participation in TUG CONNECTS 2027
- Opt-in attendee registration list provided 4 weeks before and after the event (Platinum, Gold, and Silver) or after the event (Bronze).
- Each of your exhibiting associates will have access to our Lead Retrieval System
These Contract Terms and Conditions are part of the TUG 2027 Partnership Contract and should be read carefully before completing this application for sponsorship and exhibit space. A copy should also be provided to the person or persons who will be attending TUG Connects 2027 and staffing your exhibit(s). All applications are subject to review and approval by TheUserGroup.org (TUG) Board of Directors. After completing the Application and Contract for Exhibit Space, please forward these Rules and Regulations to the person in charge of your exhibit at TUG Connects 2027.
APPLICATION AND PAYMENT
Space will be charged at the rates indicated on the application form. Partnerships will be considered complete after you complete this application and payment is received in full. Final applications and payment in full are due no later than March 31, 2027. No space assignments will be made until these conditions are met.
Acceptable forms of payment are:
By credit card, with payment made during this application
By check: mailing instructions provided on the Payment page
By ACH or Wire Transfer: details provided on the Payment page
CANCELLATIONS AND REFUNDS
Cancellations of exhibit space must be directed in writing to TUG by mail or email. For cancellations received on or before March 31, 2027, a full refund, less a 3.5% processing fee, will be provided. After March 31, 2027, all payments are nonrefundable but may be applied to a future partnership. Applicants may petition TUG in writing for refunds if extenuating circumstances are warranted. Any refunds will be made at the discretion of the TUG Board of Directors. Acknowledgment of the receipt of an application or negotiation of the appropriate deposit does not constitute an acceptance of an application.
In those instances where a booth space application is declined, TUG will refund such deposit in full. Upon the occurrence of conditions beyond the control of TUG which make performance impossible or impracticable, including but not limited to government order, civil disruption, weather, strike or labor unrest, or transportation difficulties, TUG may alter, reduce, or reschedule allocated exhibit space or even cancel this agreement upon notice to the exhibitor. In the event of such reduction or cancellation, TUG agrees to act in good faith to reduce or refund any exhibit fees paid by the exhibitor to TUG.
SUBLETTING OF EXHIBIT SPACE
No exhibitor shall assign, sublet, or share allotted exhibit space or any portion thereof except by written approval from TUG.
AFFILIATE ANCILLARY EVENTS AND BOOTH ACTIVITIES
All affiliate ancillary events and/or booth activities must be approved in advance by TheUserGroup.org. No ancillary events will be approved during any conference events. Any violation of this may result in loss of points or refusal of participation in future events.
To ensure the success of our conference and the ultimate attendee experience, we must emphasize that no partners may host any events, onsite or offsite, on Wednesday, April 28, 2027, as this evening is exclusively reserved for the Penultimate Night reception—a pivotal networking event. Partners are encouraged to plan affiliated events on any other night that week after 7 pm. We appreciate your unwavering commitment to creating an exceptional conference environment.
BOOTH ASSIGNMENTS, SPACE ASSIGNMENT, USE, INSTALLATION, OCCUPANCY, AND DISMANTLING.
TUG will assign the Space to each exhibitor, based on the Exhibitor’s choice of booth space, according to the methods outlined below. At TUG’s sole discretion, it may reassign said space or alter event layout or venue if warranted by conditions or events. Booth selection will begin on February 1, 2027.
The order for booth selection is based upon partnership levels and points, which are earned as follows:
Platinum partners have first choice of booth assignments, followed by Gold, then Silver, and then Bronze. Within a partnership level, points are earned as follows:
One (1) point is earned for each day between the date of payment in full and February 1, 2027. Payment by check will be considered paid according to the check date.
Three (3) points are earned for each year that your organization has partnered with the annual TUG CONNECTS event in the past 5 years.
Two (2) additional points are earned for each year that your partnership was at the Silver level for the past five years.
Five (5) additional points are earned for each year that your partnership was at the Gold level for the past five years.
Ten (10) additional points are earned for each year that your partnership was at the Platinum level for the past five years.
The preferences given for booth space location are for guidance and are not guaranteed.
• NOTE: TWENTY-FIVE (25) points will be deducted for each late arrival or early departure against future year’s attendance.
MANDATORY BOOTH HOURS
The Exhibit Hall will be open during the following hours and will require at least one person to be present at your booth:
Monday, April 26th:
8:00 am - Noon, 1:00 - 4:00 pm, and 5:00 - 6:30 pm (Happy Hour)
Tuesday, April 27th:
8:45-10:30 am
1:00 - 6:30 pm
Wednesday, April 28th:
8:45 - 10:30 am
1:00 - 2:45 pm
RULES AND REGULATIONS FOR PARTICIPATION IN SOLUTIONS CENTER
The Show Management must approve all extra-curricular activities within the booth before move-in. It may not conflict with or duplicate any of the show’s Partnership offerings presented in the Partnership Prospectus.
All exhibitors’ activities, including sound, must be confined to the space of the booth and not interfere with or conflict with other exhibitors’ ability to have conversations.
Per Fire Marshal Regulations, all booth displays, including tables, chairs, and signage, must remain within the dimensions of the booth(s) and in a way that does not interfere with other exhibitor displays.
Distributing advertising materials outside of the exhibitor’s rented space is not permitted except when done by show management.
Aisles must not be obstructed at any time.
Alcoholic beverages of any kind may not be served in the Solutions Center, except by licensed bartenders employed by the hotel. Any partner found to be serving alcohol to attendees from their booth may result in TUG having to close it down and asking you to leave the exhibit hall. Giveaways of unopened bottles are permitted.
PHOTO RELEASE AGREEMENT
TUG has official photographers and videographers at our events. Photographs and videos taken at TUG Connects 2027 may be used for marketing, publicity, promotions, advertising, and training activities for TUG or Members Inc. By registering for this event, you agree to allow TUG to use the photographs and videos—which may include you—in all media formats worldwide.
INSURANCE AND LIABILITY
As part of the TUG Connects 2027 Partnership program, partners will be provided with general liability insurance in the amount of One Million Dollars ($1,000,000) to cover potential liabilities under this Agreement. Members, Inc., TheUserGroup.org and the event venue (Marriott Marquis San Diego) will be named as additional insureds on the liability policy for the period of the Show including move-in and move-out periods.
The exhibitor understands that the nature of the facilities available, the presence and circulation of large numbers of people, the difficulty of adequate supervision over the protection of large numbers of removable articles in many booths, and various other factors, make it reasonable that each exhibitor shall assume the risk of any injury, loss, or damage caused to them. The exhibitor, by completing the Partnership / Exhibit application, thereby assumes such risk and expressly releases and agrees to indemnify, defend, and hold harmless Members, Inc., its employees and officers, TheUserGroup.org, its members, officers, or representatives, and the hotel, general contractors representative, officers and employees from any and all claims for any such loss, damage or injury. Further, the exhibitor agrees to indemnify, defend, and hold harmless Members, Inc., its employees and officers, TheUserGroup. org, its members, officers, representatives or employees, the hotel, or their general contractor's representative, against and from any and all losses, costs, damages, liability, or expenses (including attorney’s fees) arising from or by reason of any accident, bodily injury, property damage or other claims or occurrences to any person, including the exhibitor, its employees and agents, or any business invitees, arising out of or related to exhibitor’s occupancy or use of the exhibition premises in the convention space, including storage and parking areas.
QUESTIONS? PLEASE CONTACT:
Ashlea Justice
ajustice@Membersinc.com
mobile 904.495.3748
OR
Gary Brown,
gbrown@Membersinc.com
mobile 410.603.9007
